At least on radio. We’ve spent plenty of time highlighting some of the worst ads out there (the Marines ad featuring the Osprey, the Camel Snus bar napkins and the FDR Camel ad), so we thought it only fair to profile one of the best ads. This being the season for baseball on the radio, it is fitting and right to bring you one of my favorites.
There’s an old advertising adage—Sex Sells. And it does, but it’s hard to sell sex in a radio spot. This is why Taco Bell tapped Philadelphia Phillies and WPHT color man Larry Andersen to read their latest spot for the Bacon Cheesy Potato Burrito. In a stroke of genius, the marketing department at YUM! Brands decided the 56 year old Bacon-Lover could draw out the inner Bacon-Lover in all of us. Listen to the 30 second ad and you’ll count Bacon mentioned seven times; that is once every 4.3 seconds. Suffice it to say, they had me at “Hey fellow bacon lovers.”