What the hell happened to Sugar Bear? What marketing geek killed that iconic figure? That was one hep cat, a remarkably mellow fellow for one who ate bowlfuls of sugar all morning. I like this commercial, although I am somehwat confused as to where he got the band saw with which he cuts out the crocodile’s jaw. But I guess what is important is that he does it, as always, with style and panache:
I mean, everyone can appreciate the humor in a pants-less cartoon bear who eats his Golden Crisp cereal while floating in the ocean and wearing sunglasses right? Hell, the guy uses sharks for helicopters and then rides off on his motorcycle… probably to find some 10am pussy.